From Web Data to Visualization via Ontology Mapping

In this paper, we propose a novel approach for automatic generation of visualizations from domain-specific data available on the web. We describe a general system pipeline that combines ontology mapping and probabilistic reasoning techniques. With this approach, a web page is first mapped to a Domain Ontology, which stores the semantics of a specific subject domain (e.g., music charts). The Domain Ontology is then mapped to one or more Visual Representation Ontologies, each of which captures the semantics of a visualization style (e.g., tree maps). To enable the mapping between these two ontologies, we establish a Semantic Bridging Ontology, which specifies the appropriateness of each semantic bridge. Finally each Visual Representation Ontology is mapped to a visualization using an external visualization toolkit. Using this approach, we have developed a prototype software tool, SemViz, as a realisation of this approach. By interfacing its Visual Representation Ontologies with public domain software such as ILOG Discovery and Prefuse, SemViz is able to generate appropriate visualizations automatically from a large collection of popular web pages for music charts without prior knowledge of these web pages.